SHQ BOARDSPORTS / Branding
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Boardsports are a big thing Down Under; with SHQ providing every option (e.g. wind, kite, stand-up-paddle, snow, skate) it is important that their image is fresh and up-to-date. The store on Melbourne’s foreshore therefore demands constant graphic supervision and work. Baseline has the ongoing responsibility
of maintaining the young and colourful branding of the shop and its collateral. One word - fun.