BASELINE IMAGE BUILDING / Identity
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“How many designers does it take to screw in a lightbulb?” The answer is supposedly two. One to fit the lightbulb and another one to tell him that he can do it better. With Baseline, a graphic design studio,
we created brands and company profiles for a living. However, when it came to our own identity, we just couldn’t decide. The solution was that every designer was right. Visual democracy/anarchy.